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I.
MARKETING
Introduction to Market
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Detailed pricing analysis. My Opinion of
Value provides the appropriate market research and backup data needed in
order to produce the proper pricing plan for your time frame and financial
needs.
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Assist
seller in preparing
property to be placed on market. Make
recommendations on "staging" the property correctly.
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Professionally
photograph
exterior and/or interior
for use in advertisements, promotions, websites, and
multiple listing services.
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Photograph
for
virtual tour for use on websites and Multiple
listing services.
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Create a Special
Features Profile to help better market the property.
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Prepare
color showsheets to be given to
other brokers and potential buyers.
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Have mortgage companies
provide financial information sheets on the property.
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Email
web e-showsheet with
pictures and virtual tour to all 160 Boston based
Gibson-Sotheby's agents as well as hundreds of other co-operating
agents.
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Place
property in initial
rotation for Boston Globe, South End News, Boston Homes,
Boston Courant, South End Tribune and/or
other appropriate local newspaper.
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Mail
"Just Listed" cards to
neighbors and other potential buyers, if appropriate.
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Post
the property in
LINK, the
primary multilisting service for the downtown
neighborhoods, along with photos and virtual tour.
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Post
the property in
MLS-PIN, the
primary multilisting service for the rest of
Massachusetts, along with photos and virtual tour.
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Post
the property
to more than two dozen top lead generating websites including
Boston.com, Sothebysrealty.com,
GibsonSothebysRealty.com,
Realtor.com, NewYorkTimes.com, WSJ.com (WallStreetJournal),
Trulia.com,
Craigslist.org
(if appropriate), and BostonRealtyweb.com,
along with photos and virtual tours.
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Hold
initial Sunday open house.
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Lead
Tuesday morning caravan
tour through property.
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Hold
Broker open house/lunch to
introduce the property to the brokerage community.
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Personally perform all
showings in order to shows your property to its best advantage. It also
controls security and ensures your privacy.
Ongoing Market Activities
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Accompany
and conduct all showings
to make sure property is shown to its' best
advantage.
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Continue
previously mentioned
activities.
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Advertise
property in Globe and
other appropriate newspapers.
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Promote
property info and price changes through the real estate brokerage
community via LINK, MLS, and broadcast email.
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Update
seller on on
a weekly basis on marketing
progress and activities. Also include updates on
competing properties and closings/under agreements.
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Ongoing
discussion of marketing
strategy with seller. Determine, recommend, and
execute new strategies if and when appropriate.
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Conduct
Sunday open houses
at appropriate intervals.
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Conduct
additional broker open
houses when appropriate.
II.
OFFERS
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Advocate
for seller, protect
seller's interests and confidentiality.
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Steer
buyer towards seller's
desired price, terms, and time frame.
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Secure
a mortgage pre-approval
from buyer.
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Secure
buyer's "good faith"
binder (usually $1,000) and deposit in a Coldwell
Banker escrow account..
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Co-ordinate
all offer related
paperwork.
III.
PURCHASE AND SALES CONTRACT ACTIVITIES
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Co-ordinate
all activities, paperwork,
and negotiations between seller's side and buyer's
side. Help to ensure problem resolution and
progress. Manage details of transaction.
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Assist
in co-ordination of
getting all condominium documents and financials to
buyer for examination.
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Attend
home inspection to answer
questions and provide seller with feedback. The
inspector will need access to the roof and all
systems.
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Co-ordinate
and attend property
appraisal by buyer's lender.
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Monitor
buyer's mortgage
application status.
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Retain
buyer's P&S deposit in our
escrow account. This figure is usually between 5 and
10% of the purchase price and is determined on the
offer.
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Co-ordinate
execution of the buyer's
P&S deposit in our escrow account. This usually
occurs 10 days to 2 weeks after the offer execution.
IV.
CLOSING
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Obtain
and present a Certificate
of Insurance on the building for the buyer's lending
institution in order to demonstrate sufficient
coverage.
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Obtain
and present a Smoke
Detector/Carbon Monoxide Detector Certificate from the Boston Fire Department
(a $40 fee).
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Obtain
and present a 6(d)
certificate from the condo association in order to
demonstrate that all condo fees have been paid.
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Confirm
Closing date and time for
all participants. Attend closing to he
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Attend
closing, and help resolve
any issues that arise.
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